Alexander Calder Paints a BMW

The BMW Art Car Project was introduced by the French racecar driver and auctioneer Hervé Poulain, who wanted to invite an artist to create a canvas on an automobile. It was in 1975, when Poulain commissioned American artist and friend Alexander Calder to paint the first BMW Art Car. This first example would be a BMW 3.0 CSL which Poulain himself would race in the 1975 Le Mans endurance race. Since Calder’s work of art, many other renowned artists throughout the world have created BMW Art Cars, including David Hockney, Jenny Holzer, Roy Lichtenstein, Robert Rauschenberg, Frank Stella, and Andy Warhol. - Via: 1 | 2 | 3

∞11:42 am, reblogged by tkcarsites ∩432

How to Simplify Analytics to See the Numbers that Make a Difference

Every dealership needs to work from benchmarks if they are to improve their levels of success.

The numbers don’t lie, but they can be made to mislead. This is one of the biggest challenges in automotive internet marketing as the overload of reports, signals, and analytics often tell an unrealistic tale of the success and failures of different products and services.

In this webinar, JD Rucker will discuss the numbers that dealers should be focusing upon regarding their websites, referral traffic, lead conversion, and search engine rankings.

∞11:08 am, by tkcarsites

How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes or Less

There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can “tool yourself out of the message” by overusing them or by using them improperly.

Today’s webinar was about tools and we discuss many of them, but I think the big takeaway for dealers is the portion around the middle where I go through the actual posting process. Here’s what I do, step by step:

∞11:07 am, by tkcarsites

Why Google+ Business Pages Cannot Be Dismissed

∞11:05 am, by tkcarsites

[automotive] [marketing] [google plus]

4 Examples of Social Signals on Car Dealer Websites

∞11:05 am, by tkcarsites

[automotive] [marketing]

Photos Rule on Facebook. Period.

∞11:04 am, by tkcarsites

[automotive] [marketing]

The 4 Reasons Why Car Dealers Should Have A Blog

∞02:34 am, by tkcarsites ∩1

[blogging] [video] [seo]

∞11:40 pm, by tkcarsites ∩1

[social media] [automotive] [kathi kruse] [fixed ops]

Dealer Outreach: What Do YOU Want Us to Develop?

As the beta stage of TK Connect nears its end, it’s time for us to hit the lab again to put together the next important development project. We have some ideas of what will make 2012 the…

∞10:15 am, by tkcarsites

The one in the bottom left looks scary!

kyokohunter:

My pick of cars so far from the Tokyo Motor Show.

I love the Honda EV-Ster and Daihatsu DX for being back-to-basics small sports convertibles and tapping into the same charm that the Honda Beat and Daihatsu Copen had.

The Toyota Fun-Vii is radical but not a million miles away from something that could be produced and could inspire Toyota’s design language in the near future.

Finally the Nissan Esflow is the potential evolution of the Nissan 370Z into a more environmentally-conscious creature but still hitting the sweet spot of the retro design overtones that the 370Z drew from the classic Datsun 240Z.

∞09:47 am, reblogged by tkcarsites ∩2

[honda] [concept cars] [tokyo] [automotive]

TK Carsites